Ah, so that's it! One more mystery of life cleared up for me.

I much prefer staying in simple beach huts anyway. I've noticed that the further you get from 5* hotels and the main tourist ghettos the less likely it is you'll encounter totally jaded commercialism and greed.

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“Not all those who wander are lost.” Tolkien.
Life is not measured by the number of breaths we take, but by the moments that take our breath away.