View Single Post
  #18 (permalink)  
Old 11th December 2009, 09:26 AM
steveadmin's Avatar
steveadmin steveadmin is offline
Administrator
 
Join Date: Oct 2009
Location: Bath UK
Posts: 858
Thumbs up

Quote:
Originally Posted by jyotirmoy View Post
Emdee, this is a fantastic post, thanks a lot, its nothing short of a well done research.
While talking about Asian beers I will add my two cents on Indian beers.
Its only few years that Indians have started demanding better domestic beers. This could be because of liberal imports and Indians visiting foreign countries in droves for business and pleasure. Off late liquor barons like Vijay of UB group have acquired breweries in Europe and thus brought in better technologies resulting in better beer quality.
Today UB group's Kingfisher is the most popular beer. They have normal, strong & wheat beer and recently they have done a limited launch of stout.
The Tiger brand and Fosters are gaining popularity too. Earlier Indian beers had a lot of glycerine but now with better technology it has been greatly reduced.
Another thing that has happened in India is the popularity of wine drinking. Wine tasting clubs have come up in all metros and lots of rich people have started investing in vineyards and winneries. Grape crushing has become a popular holiday with the P3 people. Lots of Australian & French technologists are working in the western part of India in the winneries. There is a steady growth in domestic consumption and exports.
Now if I am asked where I drank the best beer I would with out hesitation say that I had the best in a small historic town in Germany called Rothenberg. This is one of the most beautiful towns on the "Romantic route".
Thanks for accepting the invitation to post your thoughts on Indian beers, jyotirmoy! I enjoy them in the UK but I have to say the glycerine additive made Indian beer completely undrinkable for me when I was there. After I moved on from Goa I had two beers in two months - I think that's a record for me!
Reply With Quote